From a cup of coffee to a cat’s happiness. “Cha-chan’s Relaxing Blend” was born when two cat lovers in Okinawa met.

Hello, this is Kuriyama from Poponeko.

What if we could put the feeling of loving cats into a single cup of coffee?
This coffee was born from that wish.

Let us introduce the story of cat lovers who met in Toride.

Cat lovers who met in Toride

Poponeko is a brand that makes cat-only collars and harnesses,
with a focus on kindness toward cats.

We had always wanted to do something rooted in the local community.

That is when we met Mr. Watanabe,
the owner of TONE UP COFFEE, a locally roasted coffee shop in Toride,
through an introduction from the Toride City Chamber of Commerce and Industry.

When we talked, we discovered that we were both huge cat lovers.
And we both wanted more people to know about rescue cats.
We also shared the same thoughts about the challenges we were currently facing.

It took almost no time for “We should do something together” to become “Let’s do it.”

“If we could create a cup of coffee together that would make cat lovers feel at ease,”
that is where this project began.

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▲TONE UP COFFEE exterior. Look for the cat sign.

Soft and round coffee, like a cat

Mr. Watanabe is also a devoted cat lover who lives with four cats.

He selects each bean by hand, one by one,
and roasts them slowly in a direct-fire roaster.

“A coffee that is round like a cat, free of bitterness, and stays by your side no matter what kind of day you are having.”
That is the kind of coffee you will find in his shop.

Be sure to check out blends with cat-inspired names like “Cat’s Paw” and “Cat’s Whiskers.”

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▲Mr. Watanabe’s cats.

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▲Four adorable backsides together.

A third cat lover joined the team

Mr. Watanabe is in charge of creating the coffee flavor.

Then how should that cup be presented?
That is when designer Hoshi joined us.

Hoshi is a reliable partner who designs Poponeko’s product packaging and thank-you cards,
as well as graphic cat collars.

Hoshi is also the owner of three cats.
And a huge coffee lover.

The three of us—me, Mr. Watanabe, and Hoshi—
gathered at TONE UP COFFEE,
and our planning meetings began.

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▲Hoshi’s cats relaxing on the stairs.

How “Cha-chan’s Break Blend” came to be

Cha-chan is the inspiration.

Poponeko’s model cat, Cha-chan, is a professional.
He works hard when it’s time to work, and rests completely when it’s time to rest.

He has a round face and orange fur.
He fully enjoys his favorite sunbathing.

Sometimes, he also has a mischievous side, shredding toilet paper to pieces.

Just like Cha-chan,
this is a comforting cup that lets you relax your hardworking heart.

That is “Cha-chan’s Break Blend.”

Round, soft, and perfectly roasted

“Cha-chan’s Break Blend” is a medium-dark roast.
It was inspired by Cha-chan’s fur color, like perfectly toasted bread.

It is “perfectly roasted” but not heavy,
with a soft mouthfeel and just the right amount of richness, giving it a round finish.

A gentle drinking experience with a hint of mischievous personality peeking through.
We packed it with Cha-chan’s charm.

Four beans each play their part.

This cup is for the next cat

Cha-chan was once a rescue cat.

He was found meowing in a park with his siblings
and rescued by photographer Mr. Fujimoto,
finding happiness after being saved.

For every cup of this coffee, 100 yen is donated to rescue cat activities.

Passing on the happiness Cha-chan found to the next cat.
One cup of coffee will help bring happiness to a cat somewhere.

Why not take a slow break?

“Cha-chan’s Break Blend” is available at the Poponeko official online shop and TONE UP COFFEE’s physical and online stores.