[New Product] Celebrating the joy of meeting your cat and their healthy growth. "Hare no Hi Cat Collars" are now available, a gift to express your love for your feline friend.

Hello! This is HITOMI from Poponeko.

More and more families are lovingly celebrating their cats' birthdays and their "Gotcha Day"—the special anniversary of when they first welcomed their cat into their home.

The day they became a part of your family and the special days you spend growing older together are truly the greatest treasures.

In this post, I would like to introduce our new series designed to make those special days even more memorable: "Hare-no-hi Cat Collars" (Special Day Cat Collars)!

A "gentle dress-up" perfect for special days

"Hare-no-hi Cat Collars" are special occasion collars featuring a bandana printed with celebratory messages combined with a ribbon.

Just by putting it on for a birthday or anniversary, your cat will look instantly festive, bringing a special sense of occasion that suits the guest of honor.

We have turned the sentiments of "Congratulations" and "Thank you for coming into our lives" into a tangible form.

The development story behind capturing these heartfelt feelings

To be honest, we spent a significant amount of time completing these "Hare-no-hi Cat Collars." We are very proud of this product, which went through countless rounds of prototyping.

A "cat-first" design born from trial and error

The most difficult part was balancing a design that wouldn't be a burden to the cat with our aesthetic vision.

For this series, we designed the vertical length of the bandana to be just a little bit longer than our previously popular "Christmas Party Series."

I held numerous meetings with our designer, paying attention to every detail to ensure that pet owners' feelings of "Congratulations" and "Thank you" are truly expressed.

What’s under the bandana...? A secret surprise

Actually, there is a little trick to this bandana.

When you lift the bandana, what will you find...? You'll have to wait until it arrives to find out what the surprise is! I can't stop grinning just thinking about it, haha.

Four lineups filled with love

For this series, we have prepared a total of four designs for birthdays and Gotcha Days. Of course, these are all original Poponeko designs.

Happy Birthday (For birthdays)

Featuring cakes and sky lanterns to celebrate the day they were born.

Using balloons and cakes as motifs, we captured the image of a lively party. Since sky lanterns are symbols of health and happiness, we included them with the wish that your cat "grows up healthy."

Happy Gotcha Day (For adoption anniversaries)

A gorgeous design featuring roses and chamomile to celebrate the day you became family.

The language of flowers for pink roses, baby's breath, and carnations is "gratitude." This bouquet expresses the feeling of "thank you for coming into our lives."

The language of flowers for chamomile is "healing." It’s a design as sunny as a warm spot in the sun, perfect for the cat who brings happiness to your family.

Selectable optional parts

You can choose your collar "standalone," "with a bell," "with a charm," or "with a bell and charm" to suit your preference.

We offer four types of charms to match the bandana designs: "cake," "present," "rose," and "chamomile"! Of course, you can also easily attach an "ID tag" or "name sticker."

Making memories of special days with a Hare-no-hi cat collar

All Poponeko collars are handmade in our own workshop. We use carefully selected fabrics, and each one is crafted with care by our artisans. While we cannot mass-produce them, we take pride in the gentleness and reliable quality that only handmade products can offer.

They arrive in special packaging perfect for a gift for your beloved cat, so please do put one on them for their next "big day."

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