【新商品】出会えた喜びも、健やかな成長も。愛猫に想いを贈る「ハレノヒ猫首輪」ができました。

[New Product] Celebrating the joy of meeting your cat and their healthy growth. "Hare no Hi Cat Collars" are now available, a gift to express your love for your feline friend.

Hello! This is HITOMI from Poponeko.

More and more families are celebrating their cats' birthdays, or their "Gotcha Day" – the day they welcomed their cat into their home – as a special family occasion.

The day they became part of your family, and the special days you've spent together, growing older side by side, are truly precious treasures.

This time, we're excited to introduce a new series that will make those special days even more memorable: the "Hare no Hi Cat Collars"!

"Gentle Adornment" Fit for a Special Day

特別な日にふさわしい「やさしいおめかし」

The "Hare no Hi Cat Collars" are special occasion cat collars featuring a bandana designed with celebratory messages and adorned with a ribbon.

Just by having your cat wear it on their birthday or anniversary, it instantly brightens their look and creates a special, spotlight-worthy feel.

We've embodied sentiments like "Congratulations" and "Thank you for coming into my life" in this design.

Behind the Scenes: The Story of How the Owners' Feelings Took Shape

飼い主さんの想いをカタチにするまでの開発秘話

In fact, this "Hare no Hi Cat Collar" took a considerable amount of time to complete. It's a product we're confident in, after numerous prototypes and revisions.

"Cat-First" Design Born from Trial and Error

The most challenging aspect was balancing a design that wouldn't burden cats with aesthetic appeal.

For this series, the bandana's vertical length is designed to be slightly longer than our popular "Christmas Party Series."

We repeatedly collaborated with our designer, paying meticulous attention to every detail to ensure that the owners' feelings of "congratulations" and "thank you" are truly expressed.

What's Under the Bandana...? A Secret Treat!

Actually, there's a little surprise hidden in this bandana.

If you lift the bandana, you'll find...? What exactly the surprise is will be revealed when you receive it! I can't stop grinning about it already, lol.

Four Heartfelt Lineups

想いを込めた4つのラインナップ

This series offers four designs in total for birthdays and Gotcha Day. Of course, these are all original Poponeko designs.

Happy Birthday (for birthdays)

ハッピーバースデー(お誕生日向け)

Celebrating the day they were born, with cakes and sky lanterns.

Inspired by balloons and cakes, this design evokes a lively party. Sky lanterns carry wishes for good health and happiness, so we included the wish for them to "grow up healthy."

Happy Gotcha Day (for Gotcha Day)

ハッピーガッチャデー(うちの子記念日向け)

A vibrant design featuring roses and chamomile, celebrating the day they became family.

The pink rose, baby's breath, and carnation symbolize "gratitude." This bouquet expresses the feeling of "thank you for coming into our home."

Chamomile symbolizes "healing." It's a design as warm as sunshine, perfect for the cat who brings happiness to the family.

Optional Parts to Choose From

選べるオプションパーツ

You can choose your collar preference from "collar only," "with bell," "with charm," or "with bell and charm."

We offer four types of charms to match the bandana's design: "cake," "present," "rose," and "chamomile"! Of course, "ID tags" and "name stickers" can also be easily attached.

Make Special Day Memories with Hare no Hi Cat Collars

特別な日の思い出を、ハレノヒ猫首輪とともに

All Poponeko collars are handmade in our own workshop. Each piece is carefully crafted by artisans using carefully selected fabrics. While mass production is not possible, we pride ourselves on the gentle touch of handmade quality and reliable craftsmanship.

They will be delivered in special packaging perfect for a gift to your beloved cat, so please adorn your cat with it on their "Hare no Hi."

 【Products introduced in this article】



Author Profile

HITOMI
HITOMI
After studying fashion design, she joined an apparel brand company. She then gained experience in the bridal and e-commerce industries before joining Poponeko, where she is responsible for manufacturing. Her hobby is building Gundam models, making good use of her dexterity.


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