Instagram compatible! We've created "Lost Cat Tags" to protect your privacy.

Hello, I'm YOKO from Poponeko.

Lately, patrolling Instagram has become my daily routine, under the pretext of searching for new product ideas.

The photos of cats taken by their owners are so cute and happy. I spend blissful moments feeling the owners' love for their cats (lol).

Many owners seem to have started Instagram when they began living with a cat. They want many people to see their adorable cats, but they are also concerned about "privacy."

So, this time, I'd like to introduce in detail the "cat ID tag" that protects privacy, which is convenient when posting photos of your beloved cat on Instagram.

Instagram is full of adorable cats

Instagram, the photo and video sharing SNS, is full of adorable cat photos.

If you search with hashtags like "#nekobu" (cat club) or "#nekostagram," you can endlessly admire cats! Some cats even boast idol-level popularity, making you eagerly await their next update.

Of course, you can also upload photos of your own cat.

You can post with hashtags for your cat's fur color or breed, which allows you to connect with other owners.

The charm of Instagram is being able to connect with cat lovers around the world through cat photos.

New products born from Instagram

Actually, Poponeko also has an official Instagram account where we showcase photos of cats wearing Poponeko's cat collars.

One day, I casually uploaded a photo of the production process for an "ID tag" to be attached to a cat collar.

Then, I received comments from cat-loving Instagram users like this:

"It would be better if personal information wasn't visible."
"I'd be happy if I could choose to have only the cat's name on the front, and the phone number and last name on the back!"

I see!

Indeed, ID tags contain personal information. "A phone number written on an ID tag being fully visible!" is not good. It's also troublesome to process it with a stamp every time or remove the collar for photos.

We need a cat ID tag that protects privacy so that people can use Instagram with peace of mind! We immediately held a planning meeting that very day.

Cat ID tags compatible with SNS

After much consideration, we decided to bring the customer's idea to life exactly as it was.

The front can have the cat's name, and the back can have the owner's name and phone number. Even when you take a photo of your cat, the owner's personal information will not be visible.


▲Only the cat's name on the front


▲Owner's contact information on the back

The ID tags come in 20mm and 25mm diameters. They weigh only 4g to 5g, so they are light and won't burden your cat.

We have completed a cat ID tag that preserves Poponeko's commitment while protecting the owner's privacy. Owners who were worried about personal information on ID tags can now rest assured!

Protecting both your cat and your privacy

Cats wear collars to signal to others that they are a "pet cat" in the event of an escape.

Wearing a collar makes it immediately clear that it's a pet cat, and wearing an ID tag significantly increases the chance of reunion. Using a "name sticker" that can be attached to the collar along with the ID tag provides even more peace of mind.

The SNS-compatible cat ID tags are available in 8 colors. They are also easy to attach to a cat collar. Enjoy interacting on Instagram while protecting your cat's safety and your privacy.

Also, please share any ideas or requests you have for cat products. We would be happy to receive your messages!

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