Instagram compatible! We've created "Lost Cat Tags" to protect your privacy.

Hello, this is YOKO from Poponeko.

Lately, under the guise of looking for new product ideas, patrolling Instagram has become my daily routine.

The photos of cats that owners take are so cute and look so happy. I spend blissful moments feeling the love the owners have for their cats (laughs).

It seems many owners start Instagram after they begin living with their cats. They want to show their adorable beloved cats to many people. However, they are also concerned about "privacy."

So, this time, I would like to introduce in detail a convenient "cat ID tag" that protects your privacy when posting photos of your beloved cat on Instagram.

Instagram is full of cute cats

There are so many photos of cute cats uploaded to the photo and video sharing SNS "Instagram."

If you search using hashtags like "#nekobu" or "#nekostagram," you can adore cats infinitely♪ Some cats even boast idol-level popularity, making you look forward to their updates.

Of course, you can upload photos of your own beloved cat too.

Since you can post using hashtags for the cat's coat color or breed, you can also connect with other owners.

The charm of Instagram is being able to connect with cat lovers all over the world through photos of your cats.

A new product born from Instagram

Actually, Poponeko also has an official Instagram account, where we introduce photos of cats wearing Poponeko collars.

One time, I casually uploaded a video of the production process for the "ID tags" that attach to cat collars onto Instagram.

Then, we received this comment from a customer who is a cat-loving Instagram user:

"It might be better if personal information wasn't visible."
"I would be happy if I could choose to have only the cat's name on the front, and the phone number and surname on the back!"

I see!

Indeed, ID tags contain personal information. Having a "phone number written on the ID tag clearly visible!" is not good. It's also a hassle to edit photos with stamps every time or take off the collar to take a picture...

To ensure people can use Instagram with peace of mind, we need a cat ID tag that protects privacy! We held a planning meeting that very same day.

SNS-friendly cat ID tags

We considered various things, but decided to turn the customer's idea into reality exactly as it was.

You can put your cat's name on the front, and the owner's name and phone number on the back. Even when you take a picture of your cat, the owner's personal information will not show up.


▲ Only the cat's name on the front


▲ The owner's contact information on the back

The ID tags come in 20mm and 25mm diameters. They weigh only 4g to 5g, so they are light and won't be a burden on your cat.

We have created a cat ID tag that protects the owner's privacy while maintaining Poponeko's commitment to quality. For those owners who were worried about personal information on ID tags, this will give you peace of mind!

Protecting both cats and privacy

The reason cats wear collars is to let those around them know they are a "pet cat" in the unlikely event they escape.

If they are wearing a collar, it's immediately obvious they are a pet, and if they have an ID tag, the chances of reuniting with them increase significantly. Using an "ID sticker" that can be attached to the collar along with the ID tag provides even more peace of mind.

The SNS-compatible cat ID tags come in 8 colors in total. Attaching them to a collar is also simple. We hope you enjoy interacting on Instagram while keeping your cat safe and your privacy protected.

Also, please let us know your ideas and requests for cat goods. I would be happy if you could feel free to send us a message♪

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