[New Product] Ultra-stretch cat collars, made with expandable material, are here!

Hello! This is YUI from Poponeko.

A new series has arrived for Poponeko's cat collars!

Gentle on cats, safe, and simple. Keeping that signature Poponeko style, our team put our heads together to create a new cat collar that gives owners even more peace of mind when putting it on their cats.

I’d like to share the story behind the development of this cat collar, which was filled with trial and error.

Should you put a collar on your cat or not?

"I feel like it's dangerous to put a collar on a cat. That's why I'm in the 'no collar' camp." The inspiration for this new series came from hearing the worries of a certain cat owner.

Even if owners know it’s better to have one in case their cat runs away, many may still hesitate when they think about the "what ifs."

"What if it gets caught on something and causes choking?" "What if they struggle and it ends up acting like a gag?" I completely understand that anxiety when thinking about your cat's well-being.

Can we create a cat collar that is safer and gives owners more peace of mind?

Wanting to cherish the feelings of owners who care so much for their cats, our new "Ultra-Stretch Cat Collar" was born.

Even fluffier and softer

The whole workshop team began exchanging ideas, pouring our dedication into creating a collar that is unmistakably Poponeko.

"We have to make sure they can slip out if it gets caught on something."

"Wouldn't a stretchy fabric be safer?"

"And we can't compromise on it being fluffy and soft."

Sometimes, our President Popo joined in, and we thought about it—a lot.

We realized that being able to come off in an emergency and being able to slip out, as well as being soft and non-constricting, were necessary for safety and peace of mind.

With that in mind, we decided to review the materials for our cat collars, in addition to using our "Safety Adjuster" buckles that release under pressure.

Out of a mountain of samples and prototypes, we found the perfect fit for "fluffy and soft," "lightweight," and "stretchy": the Ultra-Stretch material.

We chose a jersey fabric (tenjiku) to make the new collars. It’s highly elastic, which is why we also use it in Poponeko's cat apparel.

When this jersey fabric is cut into thin strips and stretched, it has a natural tendency to curl up. This is called "fabric yarn," and it’s known for its soft, bouncy texture.

When we made a collar out of this fabric, it felt as fluffy as a marshmallow! And so lightweight too!!

It might not look drastically different from other cat collars, but you’ll be surprised by its softness and lightness when you touch it.

Because it is so stretchy, if it does get caught on something, the cat can slip right out. Furthermore, it features a safety structure where the buckle releases if further force is applied.

Of course, you can still attach ID tags, bells, and name stickers!

11 colors are newly available!

The new Ultra-Stretch Cat Collar comes in a total of 11 colors. I personally love the beautiful, vibrant hues!

Just like our other collars, you can choose from sizes S to LL, and they are fully adjustable. First, measure your cat's neck circumference, then adjust the collar so that you can fit 2 to 3 fingers between the collar and their neck.

Please click here to learn how to choose the right collar size.

I hope this becomes a preferred choice for cats who aren't fond of collars and for owners who have been hesitant about using them.

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